Our activations can be event aligned, with the event outcome delivering results.This is very ENGAGING
We deliver the ability to alter outcomes using algorithms to vary combinations.This is UNIQUE
We drive sales by engaging consumers with iconic passions: Sports/Entertainment/Social Media.This EXCITES & ENTERTAINS
We can deliver real-time analytics to underpin flexibility.This makes it MEASURABLE
We deliver a compelling USER experience, using the fastest growing consumerism medium – Mobile/Tablets. Providing SIMPLICITY
Our platform is underpinned by an intricate IT architecture to support multi-faceted, large-scale campaigns. Delivering SCALE & SECURITY
We align our activations with a Sporting club or Charitable association’s core purpose to significantly enhance revenue. Our platform and draw mechanics are uniquely aligned with the GAME or MATCH to drive fan engagement. We create new and profitable revenues for sporting bodies that help their Sponsors activate their association.
We take the old club raffles and digitize them to reach millions more consumers - watching TV, at a pub, and at the event. We provide the unique duality of driving membership and revenue while yielding existing assets. Our tools simplify the money collection, reward mechanics and the user experience.
We deliver the ability to directly align with and leverage Social Media to turbo-charge promotions. We can leverage Social Media as a low cost consumer communication platform. We provide the capability to monetize the value of ‘Likes’ and ‘Tweets’ to drive Social Media and product sales.
We have the capacity to link Social Media with a direct pathway to purchase for Brands and consumers. We provide the ability to integrate directly using PAG’s platform as a Social Media connecter. We can create Social Media activations that are aligned to entertainment, sporting or voting draw mechanics.
We integrate digital, print and broadcast media assets into one campaign or promotion. We create new Advertiser or Sponsor assets that enhance messaging and content delivery. Our platform can allow broadcasters or print media owners to enhance or yield assets to increase income. Our platform has the capacity to deliver branded content via ‘in broadcast’ SMS based voting campaigns.
We deliver multiple platform activations of a single sponsorship or event alignment. We provide program advertisers with a direct and digital path to purchase. We have the ability to engage and lift consumer uptake of media promotional campaigns.
We provide a fully digital activation from purchase to reward to redemption. We provide a measurable pathway to purchase, linked directly to the campaign or activation. We can deliver a highly flexible platform with ‘on the fly’ changes possible. We provide the ability to deliver enhanced & cost effective consumer ‘cut through’.
We can increase or enhance brand dwell time and aid messaging stickiness. We can help leverage event sponsorship at the ‘point of purchase’ or at the event or at home. Our platform provides bi-directional and enduring consumer communication mediums. We deliver a cost effective, simple, permission based re-marketing medium for content.
We increase lead generation and sales reach with engaging digital mediums. We achieve this while decreasing lead generation costs by driving more promotional uptake. We can deliver leads directly to a client’s own platform. We have the capability to engage consumers with simple mechanics and prize fulfillment. We provide the flexibility to align activations with or without a live event or campaign.
Our loyalty tools eliminate the need for Apps, cards, QR codes or printing to deliver fully digital loyalty platforms to consumers. Our platform knows where consumers are on the loyalty journey at any point in time and digitally communicates “buy” prompts. We can digitally message consumers when they are close to redemption or thank them for their custom. Our tools have the capability to significantly reduce cost per lead (CPL) and cost per acquisition (CPA).
We help to acquire members with engaging and rewarding mediums. We deliver the duality of a Sponsorship Property and Membership acquisition tool. We help to retain and recruit members with GAME or EVENT aligned activations. We facilitate and reward loyalty with Sponsor and club offers.
Our tools can be integrated with or leverage off social media and existing digital assets. We can establish a fully digital and additional Fan communication & re-marketing platform. We can provide mechanics that enhance canvasing and recruitment of members ‘In’ season or ‘Off’ season.
Leverage the highest growth media asset platform of Mobile / Tablets by making promotions simple and convenient. Apps, Bar & QR codes etc can be cumbersome. SMS is familiar and trusted. Couple this with an engaging activation and you’ll WIN consumers. Deliver Sponsorship and ‘above the line’ enhancement for clients by providing a deeper connection between the brand and the event. Simply and seamlessly integrate all forms of media assets during a promotion and link them with the assets of TV, Radio, Print, Web & Mobile; all while lifting & measuring consumer engagement. Cost effectively achieve analytics, consumer reach, engagement & frequency via our platform that will engage more consumers in a cost efficient manner and, because its digital, it will eliminate waste.
Produce results driven and award winning campaigns by delivering engaging concepts that tick all the important client boxes – awareness, path to purchase, cut through, measurable, integrated. Devise cost effective promotions that deliver consumer cut through by linking the elements of Sports & Entertainment, a compelling gameplay, all through simple Mobile activation. Build deeper connections between Consumers, Events & Brands by driving audience involvement, participation and enthusiasm for the PAG Sports or Event platform that builds recognition and recall. Manage multiple marketing objectives like brand call to action, data collection etc. within the one creative concept by providing the ability to deliver messaging repetition and reinforcement.
Create additional revenue from at venue crowd participation through the utilization of our digital platform and actual live event game plays. Underpin an at venue promotion that will reach all fans with ease. Grow income by adding new and engaging Sponsorship assets by leveraging a flexible digital property with the ability for large-scale distribution. Importantly, the platform can be quickly adapted from Sponsor to Sponsor, daily, weekly, monthly. Emotionally engage with fans to grow club membership during and after the season by using Pro-Active Games event aligned activations that will engage fans with the team and leverage the digital platform to achieve rapid and cost effective delivery of membership offers and rewards.
Crowds are fickle, hard to predict and finite. Tap all media avenues to enhance revenue and engagement by leveraging and integrating with broadcasting and publishing assets simultaneously. In doing so, control the vast audiences not at the event. Sponsors are getting tied of just brand association; their leverage opportunities are uninteresting and lack cut through. Deliver Sponsors highly engaging consumer activations, measurable pathways to purchase, flexible and adjustable reward mechanics and inventory with wide distribution.
Leverage the ’at home’ second screen phenomena by reaching the vast, untapped consumer audience with a platform that enables seamless, trusted and inactive integration with mobile & tablet assets. Protect traditional revenue streams while expanding into new opportunities by arming your sales team with exciting activations that increase ‘cut through’ and consumer engagement, thereby allowing advertisers to enhance asset value. Reenergize jaded Sponsor/Advertisers to return to existing properties by providing them with engaging activations, simple pathways to purchase, flexible and adjustable reward mechanics, increased participation, and Inventory.
Increase revenue from ‘in program’ assets and inventory by delivering an interactive tool which can be leveraged through the campaign, providing measureable paths to purchase and thereby, commanding a premium. Provide Sponsors/Advertises with a measurable outcome by providing a clear view of key engagement metrics, including dwell time, conversion rates, open rates etc. Generate WOW factor concepts to attract seed stage funding by attracting early Sponsor interest funding through a novel platform that will tick all of their objectives – brand awareness, consumer engagement, path to purchase. Increase audience/reader participation and enthusiasm via the Pro-Active Games Sports or Event platform that builds recognition and recall of the content.
Get a handle on marketing ROI by enabling Brands to create engaging campaigns that tick all the important boxes – awareness, engagement, path to purchase, cut through, measurable & integrated. Differentiate a brand from competition and get ‘cut through’ via PAG’s iconic games which are aligned with a brand; and the combination of a brand and the event will stimulate ‘cut through’. Protect the brand from a benign or poor user experience through a scalable & robust platform that is backed by PAG’s proprietary algorithms. Deliver a truly integrated marketing campaign by leveraging the Mobile boom to fast track and simplify the ability to link all the promotional channels and measure the value they deliver.
Deliver the major customer benefit during the promotion while customers are actively engaged with the event, creating the ability to receive and assimilate enhanced messaging and a call to action. Reward loyal customers while acquiring new ones by rolling out engaging, event aligned gameplays with multiple reward dimensions.